Imagine Promotional Group

...the IPG Blog

How to Gain Inspiration in 5 Minutes

 

Everyone could use a little inspiration now and then. Here are concrete ways to reboot and refresh from author  Yuliya Dyrdyra.

Hanging Light Bulbs

People demand a lot of creativity from promotional products professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an audience. As they should, that’s what sets you apart from competition. In fact, more video content is uploaded to the web in one single month than TV has created in three decades! How is that for an information flood? Now, I don’t know about you, but for me to be interested in someone’s marketable ideas, they must be novel and relevant to my life. That way I can meander through the intricate mediums of the worldwide web and choose things that stand out.

This leaves us with a nearly impossible feat of constantly coming up with new and exciting concepts for promo campaigns. And even though we somehow manage to deliver on our creative promises, it is not always a smooth ride to originality. Some refer to this condition as a “mental block,” others prefer the term “apathy”, but ultimately, most people just feel uninspired. As a promotional products distributor, odds are you have stumbled across this issue once or twice in the past. So, how can you regularly perform when you are stuck in a rut?

Reaching that refreshing glimpse of inspiration is not as difficult as it may seem, at times you don’t need more than 5 minutes to get in the mood. Of course, when you are down on your luck and can’t get out of your discouraged head, it may take a few guiding steps to get you into the right mindset. Before diving into the actual practice, take the time to prepare your personal inspiration zone.

Prepare Your Inspiration Zone

Your Inspiration Zone is both a physical and emotional state where you know you can work proactively. It varies from person to person, but basically serves as a safe place for you to tap into your creative reserves. Without further ado – see how easy it is to pick up on your prolific habits!

 

Learn your creative patterns

If you don’t know the ins and outs of your optimal work conditions, take the time to test and learn what helps you get engaged. Artists, for instance, like working with natural art; some graphic designers I know prefer using a Mac versus a PC; and I tend to go for classical music to accompany my writing method. Ask yourself the following questions to get a feel for your own creative patterns: Continue reading

Building company loyalty

Have you ever started a new job and felt totally underwhelmed? Or has your department ever brought in a new hire or training class that lacked enthusiasm during their orientation and training period?  We have experienced both these situations and it wasn’t because the company or job itself was lame.

Building company loyalty

We’re not here to tell you that cool swag will help you retain millennials longer than the typical 2 year stint. We are here to tell you that lifestyle branding will help your employees self-identify as a member of your team (+ company) more quickly.

Let’s go back to that new hire and say she’s completed her paperwork, introduced to her new co-workers and started her training. After a couple of weeks she has her own desk and is expected to begin working on her own. Pretty normal workplace scenario, right? What if we add an element of surprise and include a nice little welcome package on that desk? Now in week-three of being onboarded, Suzie Employee is excited again. That’s leading with enthusiasm!

Building the perfect kit

What to put in this excitement-inducing kit? Check out our top 5 lifestyle products for team building. And when we we say lifestyle product, we mean an item that actually gets integrated into that employee’s life vs shoved in a desk drawer.

Patagonia Better SweaterOne. The perfect hoodie, preferably in a retail brand. We love Patagonia for their sustainability mission, plus their Better Sweater is a staple that has perfect appeal for casual office days or weekends at Golden Gate Park.

 

Alternative Apparel teeTwo. The perfect tee. The tee, along with the hoodie can make up a twenty-something’s entire weekend wardrobe, so don’t mail this one in. Choose a 50/50 or tri-blend material and keep branding subtle and cool. Tall order, huh? Can’t go wrong with this team fav – Alternative Apparel’s cotton/poly blend.

 

RetapThree. Another vital component is the ubiquitous water bottle, and with so many options it’s tough to choose. We embrace sustainable branding by pairing quality materials with modern simplicity, so this Retap glass bottle is our top choice.

 


Desk SetFour.
This may seem a little old school, but hear us out: you need a cool desk set. Yes, we said desk set. These color coordinated options have inspired us to spruce up our workspace and will add a splash of fun and color to your welcome kit.

Commuter Journals

 

 

 

Five. Finally, onboard your next training class by making it easy and (dare we say) fun to take notes. These California-made flexible journals are our go-to for arming teammates and clients with ample writing space. Bonus points for the full-color imprinting options that turn a typical journal into a true lifestyle piece.

 

Thirsty for more ideas or want to see the rest of our list? Click here to start a project or brainstorm about your next branding campaign!

 

 

Design by Differentiation

Welcome to our Meet the Maker Series …

At IPG you’ll often hear us say how much we enjoy working with like minded clients in bringing together their branding needs with ethically sourced, lifestyle driven product. In doing so, this provides us with a unique opportunity to be game changers in an industry that is typically known for inexpensive promo items that often times end up in landfill.  In an effort to fight against this uphill battle,  we expend a significant amount of effort in sourcing like minded suppliers who produce quality lifestyle items that are unique to our industry. Continue reading

10 most outrageous items in this year’s Oscar swag bags

What’s in that bag of swag?

As we gear up to watch the 89th Oscars this Sunday February 26th, have you ever wondered what exactly is in the swag bag presented to the host and nominees in the top 5 Oscar categories? Themed “Everyone Wins”, here’s a peek at 10 of the most outrageous items in this year’s Oscar Nominees bags, each valued at more than $200K. The intention behind these bags is that even if a nominee “loses”, they go home a winner.

Although your corporate swag bag may be on a somewhat smaller scale than those provided to the rich and famous, it’s still an opportunity to effectively reach your target audience so they too can go home “a winner”. That begs the question, what should be in a swag bag and what items will make your brand stand apart from the rest? Continue reading

Make it personal

It all comes down to the relationship. With your client, that is.

It’s that extra touch. Establishing a connection. Getting out from behind your desk to chat in person. It’s making the extra effort. That is what your client will remember.

Having the technology to move at lightning speed doesn’t mean we shouldn’t occasionally pause to meet with our clients. That’s when the real magic happens. Continue reading

Starting January 1st it’s illegal to …

January 1st marked the day for new cell phone laws in the state of CA and with that, tougher restrictions are now set in to place for those using electronic devices while driving.

cell-phone-holderWhile drivers are currently required to use hands free technology like voice command or Blue Tooth, new restrictions require that these devices be mounted to a vehicles dashboard, center console or windshield where it cannot impair the drivers’ view or block airbag deployment.

Here’s an easy solution. This universal dashboard phone holder is the perfect hands-free device for safe driving. Made to fit most smartphones and small electronics with its adjustable padded sides, its features include suction cup for dashboard mounting and swivel holder for vertical or horizontal viewing. A great solution to the new restrictions now set in place in the state of California.

As a reminder, it’s still illegal for drivers to send text messages.  Only drivers 18 years and older can use hands free devices. Drivers under 18 cannot.

Need more hands free technology ideas? Contact us at info@ipgpromo.com.

 

Trends to Watch in 2017

As we look to the start of 2017, choosing the right promotional products to increase brand loyalty is key.

Trends to watch for in the new year …

cord-cruncherTechnology inspired items will remain at the forefront of popularity. In a technology filled world where connection is key, people will look for value minded time saving tech products that help keep life on track.  Here’s one of our favorites.

Corporations choosing to purchase higher quality branded merchandise will also trend in 2017. The promotional branding industry is Continue reading

Retail Brands Your Employees Will Love

‘Tis the season to think about gift giving…and stressing out over what to get for your employees.

We know that shopping for people in the office can be difficult, so we’ve put together a list of 6 great retail brands for bosses to get their employees. Contact us at info@ipgpromo.com  for product detail, branding opportunities and pricing.

Continue reading

Holiday Gift Giving Made Easy

ornamentFinding the perfect holiday gift is always tricky. Whether you’re looking for executive, team, or client gifts, you want to make a good impression. Check out our holiday store here for classics like pens and journals, or something more cutting-edge like Bluetooth® earbuds, a virtual reality headset or even a drone equipped with a camera. Gifts to stay warm throughout the season like stylish jackets and comfy hoodies? We’ve got those too. Ideas are just a click away.

 

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