Using Variable Data to Optimize Your Marketing Efforts

When people think of variable data as part of a marketing strategy, we generally relate it to contests and printed material. We think of things like a postcard received in the mail declaring “Congratulations Jane Jones, you’re the lucky winner of a trip for 2 to Cancun!”

Not just for print materials anymore, variable data, when combined with the right promotional product, can be an effective tool for optimizing your targeted marketing efforts. What exactly is Continue reading

Subtlety in Branding. When less is more.

When it comes to branding, does bigger equal better? Not always. When well thought out, subtle branding can speak volumes.

Think about this. While your clients may love you, it doesn’t mean they want to be a walking billboard for your logo. Design combined with thoughtful branding is what will make your organization stand out from the competition. Here are a few of our favorite ways to subtlety, yet effectively, promote your brand.

IPG Cut and Sew BagAs a company, we like to promote well made lifestyle items that your clients will want to use for the long term, not the short. This bag for instance, has a clever way of doing just that, featuring your logo custom imprinted on the inside lining. Every time your customer uses their bag, they’ll be reminded of your organization with a subtle and tasteful impression. Continue reading