Subtlety in Branding. When less is more.

When it comes to branding, does bigger equal better? Not always. When well thought out, subtle branding can speak volumes.

Think about this. While your clients may love you, it doesn’t mean they want to be a walking billboard for your logo. Design combined with thoughtful branding is what will make your organization stand out from the competition. Here are a few of our favorite ways to subtlety, yet effectively, promote your brand.

IPG Cut and Sew BagAs a company, we like to promote well made lifestyle items that your clients will want to use for the long term, not the short. This bag for instance, has a clever way of doing just that, featuring your logo custom imprinted on the inside lining. Every time your customer uses their bag, they’ll be reminded of your organization with a subtle and tasteful impression.

Flip Flops in the SandThis next item is just plain fun. Leave a lasting impression in the sand next time you head to the beach with these custom logo soled flip flops. Subtle, yet cool. Where will your logo go next?

OLYMPUS DIGITAL CAMERADesign on apparel has also come a long way, and subtlety in decorating and logo placement continues to trend. A team favorite is this laser etching process. Utilize subtle yet effective branding on the right apparel piece, and your customers will wear it  for years to come. After all, that’s what it’s all about, right?


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