Corporate gift giving can be challenging on many levels. Typically your audience is wide, interests vary and your budget is tight. Sound about right?
A book may just be the answer you’re looking for. Consider this. Books are read, kept, shared and never thrown away. A book can be tailored to the interest of your audience and there’s a book to fit nearly every budget.
One of the most well received client holiday gifts we ever sent was a hardcover Williams Sonoma Thanksgiving cookbook. It landed with our clients 2 weeks before Thanksgiving (allowing us to avoid the holiday rush) and was our way of saying “thank you for your business” while giving our clients something tangible that they could utilize for Thanksgiving and holidays to come. The book was branded with a personalized message inside the front cover and made more of an impact than a basket full of holiday treats which would have been consumed, right along with our brand.
Destination and In-Room Welcome Books
While the title options are extensive, here’s a team favorite for an “in room” welcome gift when hosting a destination event. These destination books titled “Then and Now” pair archival photos with modern views to tell the rich history of some of the nation’s key cities. A perfect gift for an attendee to remember your special event.
Motivational and Inspirational Books
Another team favorite includes inspirational and motivational books for your team. These can be in the form of beautiful coffee table books that include stories of inspiration, motivation, leadership and appreciation.
Customization options include cover imprint, full color promo page insert in which to write a personal message, custom belly bands and book jackets, and are a classy way to subtly brand your gift.
So when it comes to corporate gift giving, remember books. The perfect tangible component to your corporate gifting efforts.