As we look to the start of 2017, choosing the right promotional products to increase brand loyalty is key.
Trends to watch for in the new year …
Technology inspired items will remain at the forefront of popularity. In a technology filled world where connection is key, people will look for value minded time saving tech products that help keep life on track. Here’s one of our favorites.
Corporations choosing to purchase higher quality branded merchandise will also trend in 2017. The promotional branding industry is plagued with “throwaway” items that end up in the landfill more often than not. It’s an uphill battle to change the game and funnel resources towards products that help us to leave a lighter footprint. Your brand can choose to combat this by focusing on higher end lifestyle oriented and ethically sourced products that you can be proud to put your name on. Here’s a team favorite.
Research indicates that those who receive eco friendly branded merchandise have a 40% higher favorable opinion of the brand. As such, sustainability will continue to trend in the new year. Sustainability recognizes that the planet’s resources are finite and as such we have to be responsible stewards of the earth. When choosing branded merchandise for your next event consider items that are again lifestyle driven, sustainability manufactured, recycled, recyclable or biodegradable. Here’s an eco friendly favorite.
And finally, keep in mind that how you package and present these items can be equally important as the pieces you choose to represent your brand. Creative packaging can quickly turn a marketing piece in to a well received gift.
Here’s to a prosperous new year!