It all comes down to the relationship. With your client, that is.
It’s that extra touch. Establishing a connection. Getting out from behind your desk to chat in person. It’s making the extra effort. That is what your client will remember.
Having the technology to move at lightning speed doesn’t mean we shouldn’t occasionally pause to meet with our clients. That’s when the real magic happens.
When the norm is to shoot an e-mail, send a text or leave a message, meeting in person can go a long way. When you meet with your client you’re able to get a better feel for their corporate culture and ask key questions. What are their needs? What are their pain points? What are they looking for? Who is their competition? Asking great questions is both a way to solidify your relationship as well as achieve great sales.
And when you’re done, don’t forget the handwritten note. Old school? Maybe. Memorable? You bet. Try writing your thank you note on the inside page of one of these great commuter journals. They’re a great way to say “thank you” while leaving behind a useful branded piece that is both made of recycled material and made in the USA.
Differentiating your company isn’t easy these days but taking the time to nurture your relationship with your client will surely make you stand out from your competition.