What’s in that bag of swag?
As we gear up to watch the 89th Oscars this Sunday February 26th, have you ever wondered what exactly is in the swag bag presented to the host and nominees in the top 5 Oscar categories? Themed “Everyone Wins”, here’s a peek at 10 of the most outrageous items in this year’s Oscar Nominees bags, each valued at more than $200K. The intention behind these bags is that even if a nominee “loses”, they go home a winner.
Although your corporate swag bag may be on a somewhat smaller scale than those provided to the rich and famous, it’s still an opportunity to effectively reach your target audience so they too can go home “a winner”. That begs the question, what should be in a swag bag and what items will make your brand stand apart from the rest? Continue reading