Everyone could use a little inspiration now and then. Here are concrete ways to reboot and refresh from author Yuliya Dyrdyra.
People demand a lot of creativity from promotional products professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an audience. As they should, that’s what sets you apart from competition. In fact, more video content is uploaded to the web in one single month than TV has created in three decades! How is that for an information flood? Now, I don’t know about you, but for me to be interested in someone’s marketable ideas, they must be novel and relevant to my life. That way I can meander through the intricate mediums of the worldwide web and choose things that stand out.
This leaves us with a nearly impossible feat of constantly coming up with new and exciting concepts for promo campaigns. And even though we somehow manage to deliver on our creative promises, it is not always a smooth ride to originality. Some refer to this condition as a “mental block,” others prefer the term “apathy”, but ultimately, most people just feel uninspired. As a promotional products distributor, odds are you have stumbled across this issue once or twice in the past. So, how can you regularly perform when you are stuck in a rut?
Reaching that refreshing glimpse of inspiration is not as difficult as it may seem, at times you don’t need more than 5 minutes to get in the mood. Of course, when you are down on your luck and can’t get out of your discouraged head, it may take a few guiding steps to get you into the right mindset. Before diving into the actual practice, take the time to prepare your personal inspiration zone.
Your Inspiration Zone is both a physical and emotional state where you know you can work proactively. It varies from person to person, but basically serves as a safe place for you to tap into your creative reserves. Without further ado – see how easy it is to pick up on your prolific habits!
Learn your creative patterns
If you don’t know the ins and outs of your optimal work conditions, take the time to test and learn what helps you get engaged. Artists, for instance, like working with natural art; some graphic designers I know prefer using a Mac versus a PC; and I tend to go for classical music to accompany my writing method. Ask yourself the following questions to get a feel for your own creative patterns: Continue reading