Have you ever started a new job and felt totally underwhelmed? Or has your department ever brought in a new hire or training class that lacked enthusiasm during their orientation and training period? We have experienced both these situations and it wasn’t because the company or job itself was lame.
Building company loyalty
We’re not here to tell you that cool swag will help you retain millennials longer than the typical 2 year stint. We are here to tell you that lifestyle branding will help your employees self-identify as a member of your team (+ company) more quickly.
Let’s go back to that new hire and say she’s completed her paperwork, introduced to her new co-workers and started her training. After a couple of weeks she has her own desk and is expected to begin working on her own. Pretty normal workplace scenario, right? What if we add an element of surprise and include a nice little welcome package on that desk? Now in week-three of being onboarded, Suzie Employee is excited again. That’s leading with enthusiasm!
Building the perfect kit
What to put in this excitement-inducing kit? Check out our top 5 lifestyle products for team building. And when we we say lifestyle product, we mean an item that actually gets integrated into that employee’s life vs shoved in a desk drawer.
One. The perfect hoodie, preferably in a retail brand. We love Patagonia for their sustainability mission, plus their Better Sweater is a staple that has perfect appeal for casual office days or weekends at Golden Gate Park.
Two. The perfect tee. The tee, along with the hoodie can make up a twenty-something’s entire weekend wardrobe, so don’t mail this one in. Choose a 50/50 or tri-blend material and keep branding subtle and cool. Tall order, huh? Can’t go wrong with this team fav – Alternative Apparel’s cotton/poly blend.
Three. Another vital component is the ubiquitous water bottle, and with so many options it’s tough to choose. We embrace sustainable branding by pairing quality materials with modern simplicity, so this Retap glass bottle is our top choice.
Four. This may seem a little old school, but hear us out: you need a cool desk set. Yes, we said desk set. These color coordinated options have inspired us to spruce up our workspace and will add a splash of fun and color to your welcome kit.
Five. Finally, onboard your next training class by making it easy and (dare we say) fun to take notes. These California-made flexible journals are our go-to for arming teammates and clients with ample writing space. Bonus points for the full-color imprinting options that turn a typical journal into a true lifestyle piece.
Thirsty for more ideas or want to see the rest of our list? Click here to start a project or brainstorm about your next branding campaign!