Open For Business

That’s what local residents and business owners want you to know as Sonoma and Napa counties slowly rebuild after the recent wildfires. Damage to the area was devastating with thousands of homes and businesses destroyed and numerous lives lost.   Although unknown at this point in time, the size of the economic impact will be devastating.

At a recent gathering of business owners in the area, dubbed Impact Project: REBUILD, a couple of key points were worth repeating:

Recovery will be a LONG and arduous path while many residents and local businesses determine the best route forward. This will be a MARATHON. Now more than ever, Sonoma and Napa counties need you to come visit. If you’re planning a trip, don’t cancel. If you want to plan even a short day trip or a weekend getaway make your destination Sonoma and Napa Counties.  Return to the region.

It was mentioned by a representative from the Sonoma County Wine Growers Association that media coverage of the fires left the impression that many wineries have been devastated. While some wineries were hit hard, they represent only 4% of the wineries located in both Napa and Sonoma counties. Also important to note is that the extreme heat wave that brought 115 heat  over Labor Day weekend made for an early and robust harvest.  There is no smoke taint. There will be no increase in the price of wine. Spread the word.

Your volunteer efforts matter. The stress on local non-profit resources is critical. With most of the funding and volunteer time being directed towards fire relief, OTHER local non profits have seen significant stress on their resources. Your favorite non profit organization could use your help. Click here for more information about where specifically you can help.

Be a good neighbor. Fill the voids for those impacted by the fires. Pick up neighbor kids from school and after school activities. Deliver food. Help out with the every day activities. We’re all in this together.

And it goes without saying, shop local.

Fall/Winter is an especially great time to visit Sonoma and Napa counties where you’ll experience award winning wines, craft brews, Fall foliage, concerts, festivals, spa treatments, tours and more.  Activities in both counties are numerous.

As a region and as a community we have pulled together in our strength and spirit. Our love and care for one another during these tragic fires has no doubt bound us together. It is this spark, this spirit of love, kindness and optimism that will carry us forward as we rebuild again.  The dedication of our first responders as well as the love and support from our neighbors will never be forgotten. We are #sonomastrong; #napastrong.

Redwood Credit Union (RCU), continues to accept financial donations to assist fire victims and aid relief efforts. 100% of your tax-deductible donations will go directly to support those affected.To donate visit North Bay Fire Relief

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