Insane Design Inspiration

At Imagine Promotional Group, we too feel strongly about the importance of packaging. This article by Caitlin Jordan highlights what to think about when considering a custom package. Although some of these designs may be over the top when thinking about your next marketing campaign, it’s these “insanely creative designs” that will surely get your creative juices going.

Caitlin mentions “Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way. Packaging can be powerful.” Be sure to think about packaging when designing your next marketing campaign.

50 insanely creative and stunning packaging designs

Think about your most recent purchase.

Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed?

Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.

This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way.

Knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 awesome packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.

01. Use Patterns

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Behance/Anagrama

Use patterns to step up a simple take on packaging. This tool packaging is simple in structure, yet gets taken up a notch with the interesting striping on the background. The color scheme give it a quality, all-American feel, and the tools speak for themselves.

02. Consider All Available Space

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Behance/Anagrama

When creating a package, utilize every inch that you can. This box uses a pretty floral pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale.

03. Don’t Be Afraid of Simplicity

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Behance/Anagrama

Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.

04. Think About the Experience

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Behance/Anagrama

Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.

05. Complement the Product

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Behance/Marie Zieger/moodley brand identity

Make sure your design complements the product that’s inside. This packaging looks simple and natural, just like what’s inside. You can see all the parts and pieces that you’re getting before you purchase it, so it gives off the impression of transparency and being proud of what you’re selling.

06. Be Playful

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Behance/Tried&True Design

If you have the opportunity to be playful with your packaging, take it. This packaging is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. The colors relate to the berries, and the act of the character eating the berries indicates their quality.

07. Be Bold

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Behance/Futura —

Using multiple colors and shapes in an interesting pattern is a great way to stand out. This tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it.

08. Break the Mold

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Behance/Maude Paquette-Boulva

If you have a product that a lot of other people produce as well, try to be innovative in how you display it. This honey package took a step in the opposite direction of the typical glass or plastic jar, and is a container made of beeswax. What’s even better, once you’ve used up all the product, you can flip the container over and reveal a wick on the bottom. You then burn down the package, making it completely waste free.

09. Consider the Process

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Behance/Priscila Grassi/Jorge Galán

If you’re product is something you believe to be gift worthy, display it that way. This limoncello was created to be a gift, and appropriately packaged. The white paper protects the glass bottle inside the tall cylinder. When you open the cylinder, you’re able to tear the paper away from the bottle, which is reminiscent of opening regular wrapped gifts.

10. Use Stylization

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Behance/Robinsson Cravents

Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it. This package uses a simple illustration of a head and hair. The hair moves throughout the box, creating a pattern in the background. At first glance, you don’t know what the pattern is making, but as you explore the package, you realize it’s been hair all along.

11. Don’t Limit Yourself

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Behance/The6th studio

If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. This soap is best coming in a box, but instead of just a regular box you open at one end, it folds open. The folding action makes it just that much more special and interesting, and makes it something worth saving and using for decorative storage.

12. Be Modern

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Behance/Saana Hellsten

Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look. This packaging took a very modern approach, and made it even more modern by making it gender neutral. It doesn’t lean one way or the other, and draws instant attention from viewers who are curious about who the product is for.

13. Use Texture

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Behance/Yiannis Ghikas

Instead of only using texture visually, use it physically. People will be physically interacting with your package, so appeal to their sense of touch, not just their sense of sight. This packaging for insect repellent uses texture at the bottom of their bottles. Not only does it help you keep a firm grip, but it adds an interesting sensation to your hands, and visually relates to the dotted imagery on the top area of the bottle.

14. Be Bright

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Behance/Mitina Anastasia

If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging, like this candy packaging. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics. The line as a whole feels connected, but they’re just different enough that you can get the gist when a product is different than the next (without having to look at the candy).

15. Tell a Story

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Behance/Jonathan Yurek

If you can tell a story with your packaging, you’re doing yourself a huge favor. People love stories, and they love uncovering information they may not otherwise. This packaging for socks tells a unique story. When you pull out the socks, a tuft of cotton is stuck to the top, replicating the smoke stacks that often were found on sock mills in previous years.

16. Stick to Your Roots

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The Dieline/Judit Besze

Analyze what your product stands for, and show that in your packaging. This beauty line stands for simple, all natural, and pure ingredients. They display that in their packaging. It is simple, clean, and looks natural. The earth toned box adds a nice flare to the natural aspect as well.

17. Be Creative

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The Dieline/Ahhaproject

You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this milk soap, for example. It’s just soap made with milk, and could easily have been just another rectangular bar. But instead of doing what was expected, the soap was turned into an ice cream treat, related directly to the milk contained inside.

18. Consider the Interior

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The Dieline/Tait Design Co.

The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely.

19. Serve Another Purpose

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The Dieline/KOREFE

Being eco-friendly is a great way to get people to love your brand. One way to be eco friendly is to give your product’s packaging another purpose. These bottles seem like normal enough cleaning products at first glance, but when you interact with them you realize they’re not made of flimsy plastic. They’re porcelain bottles, and are intended to be used as vases once the product inside is gone.

20. Play with the Senses

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The Dieline/Depot WPF

Try to appeal to every sense a human has in your packaging, if you can. The sense of touch is played up again in this sheet packaging. Small pieces were inserted inside the package before it was vacuum sealed, and it created a 3d, raised effect. It’s interesting not only to the eye, but to the hands as well.

21. Let the Product Speak

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The Dieline/Watts Design

If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. These tights are great quality and look great as well. Instead of hiding them away in a box, they’re front and center, allowing you to see how great they really are.

22. Limit Resources Used

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The Dieline/Mapache

Packaging costs you money, plain and simple. If you don’t need an excess of packaging, don’t use it. These music cords are packaged very simply, yet still effectively. The paper wrap is designed beautifully, with bright pops of gold on black, and the colors correlate with the colors of the products.

23. Give a Sneak Peak

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The Dieline/Arithmetic

Where food products are concerned, being able to see what it is you’re getting is incredibly important. Who knows what’s lurking in bags and boxes when you can’t see inside? These dog treats have a cut out window so you can see exactly what you’ll be feeding Fido. There won’t be any surprises once you get the product home, and you can tell that it’s quality just by looking at it.

24. Be Luxurious

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The Dieline/Aaron-Harper Lee

If there’s one item people shell out tons of their hard earned cash on, it’s liquor. With so many brands out there, don’t you want to make sure yours stands out on the shelf? This liquor pulled out all the stops. It’s enclosed in a unique box, comes with shot glasses, and is an incredibly vibrant yellow and pink. It screams ‘good time’, and could be kept to display to commemorate a weekend well spent.

25. Use Restricted Colors

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Creative Bloq/Big Fish

Limit your color palette to create a cohesive look. These rice cakes drew their color palette from the flavor, sea salt and balsamic, so it took on a nautical theme. The shades of blue work great together, and the complement of orange adds a nice pop.

26. Utilize the Product

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Creative Bloq/Gürtlerbachmann GmbH

If you can use your product as part of the actual package, do it. These shoes have awesome bird boxes, and instead of leaving the shoes just lay inside the box, the laces are strung through holes, giving the illusion of a worm in the bird’s mouth.

27. Be Trendy

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Creative Bloq/Sasha Kischenko

Piggy back off of current trends to make your packaging more current. This beer uses the incredibly popular font not only as it’s branding, but as its namesake. It’s simple, clean, and modern, and looks slightly ‘hipster’.

28. Think Outside the Box

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Creative Bloq/Designate

Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention.

29. Use Interesting Imagery

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Creative Bloq/Johannes Schulz

Use imagery that is a little out there, something that isn’t expected. Luckily, the name of this vodka is a little out there, and the imagery could be pulled from that. The spine appears to be 3d the way it’s printed on the glass, and it gives an awesome effect.

30. Be Literal

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Creative Bloq/Saturday Mfg

If your product is manufactured a certain way, try implementing it into your packaging. These cookies, for example, are baked in an oven. So why not package them in an oven? It’s a playful and approachable take on a standard bakery box, and it feels like a real treat.

31. Make it Relatable

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Creative Bloq/Stranger & Stranger

Is there a common idea when it comes to your type of product? Try using it in your packaging to get universal understanding. This liquor bottle doesn’t only have an incredibly detailed label, but it has a funny brown paper over wrap. Everyone knows what it means, and everyone can get a bit of a chuckle out of it.

32. Include a Tactile Aspect

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Creative Bloq/J Walter Thompson

If your package is interactive, people will love it. This Smirnoff alcohol features a wrapper on the outside that you have to physically peel off. It also resembles the fruit in which the alcohol is flavored, and makes it feel more natural.

33. Be Weird

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Creative Bloq/Naoto Fukasawa

Make people uncomfortable if that’s your style. These juice boxes are very, very strange to look at. The resemblance of the actual fruit is uncanny, and seeing it in juice box shape makes you do a double take. It gives the impression that you’re drinking straight out of the fruit, and makes it seem healthier.

34. Use Humor

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Creative Bloq/Poilu

Being a little tongue in cheek with your packaging is fun. If you can make someone smile when they see your product, why wouldn’t you? These paint brushes act as facial hair for the illustrated faces on the sleeves. It’s fun to look at, and definitely stands out against other paint brush brands.

35. Don’t Be Afraid to Exaggerate

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boredpanda/Lacy Kuhn

Exaggerate your shapes, colors, and illustrations when you can. This cereal brand uses a bear as its character (since it’s honey flavored). Instead of just having a picture of a cute bear, the bear has his mouth wide open, stuffing it full of the delicious cereal inside.

36. Turn it Into Something Else

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boredpanda/Soon Mo Kang

Just because your product is one thing doesn’t mean it can’t look like something else, get creative with how your product can look. Instead of being a plain old tea bag, this tea brand turned the bags into ‘tea shirts’, complete with hanger. The hanger keeps the bag upright on the rim of your mug, making it functional and not just for aesthetics.

37. Make it What it is

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boredpanda/Igor Mitin

Show what your product is made of in the packaging. This perfume (called Zen) is made with bamboo. Instead of using a bamboo print or illustration, the bottle is turned into bamboo. It becomes a real statement piece, and something someone would like to display.

38. Incorporate Beauty

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boredpanda/Natalia Ponomareva

People love beautiful things. Using and buying them make people feel good. Another interesting tea bag, though taken in a different direction, is this bird tea bag. It floats beautifully in your cup, as though it’s flying, and gives off an aura of serenity.

39. Get Ridiculous

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Creative Guerrilla Marketing/Scholz & Friends

Be extreme, ludicrous even. These Nike Air shoes aren’t packaged in a box, they’re packaged in – that’s right – a bag of air. It is so literal yet so creative. You have to get your hands on them, and it is incredibly effective.

40. Create Something With the Product

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Creative Guerrilla Marketing/Corrine Pant

Use the product to create your imagery, but make sure it relates to what you’re selling. These headphones are used to create music notes. Since the notes aren’t printed on the paper, they’re 3d, and really add something extra to the flat piece of cardstock.

41. Be Risque

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Creative Guerrilla Marketing/Dennis Evers

Being a little suggestive with your packaging can attract a different audience than you could have otherwise. This product is just regular bread, but the packaging portrays it as something else. The packaging is actually to promote breast cancer awareness, and it does a great job of attracting attention.

42. Be Morbid

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Creative Guerrilla Marketing/Reynolds and Reyner

Shock your consumers. This cigarette packaging is very shocking. It’s rooted in truth because smokers know the risks they take when they choose to light up. While it may not be the best marketing ploy, it certainly draws attention.

43. Push It

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Creative Guerrilla Marketing/Raewyn Brandon

Be unorthodox with your packaging. As long as consumers can draw the connection between your product and what it’s packaged in, you haven’t gone too far. This vodka gel is packaged in a tube that resembles caulking. It’s an interesting way to get the product out, and it’s a fun play on industrial gels.

44. Address the Situation

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Creative Guerrilla Marketing/Acholz & Friends Berlin GmbH

Try to make a play on why someone would need your product. These earplugs do just that. The cap resembles the volume knob on a stereo, and the motion of taking the cap off ‘turns down’ the volume. The cap really isn’t blocking out the noise, the earplugs are, but it’s a fun twist.

45. Relate it to the Cause

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Creative Guerrilla Marketing/BBDO Dusseldorf GmbH

Relate the imagery to your cause. This packaging is for a plant based digestive aid. It takes a stab at meats, and when the pills are popped out, it looks as though they’ve been shot in a shooting range. It goes with the slogan ‘target heavy food’, and gives the impression that it’s powerful.

46. Make it Something it’s Not

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Packaging of the World/remark studio

Make your product look like something else – just don’t get too drastic. Canned beer is cheap, but a lot of the time, the packaging isn’t too great. This beer is canned, but appears as though it’s in a special beer glass. The contrast between the lid and the rest of the ‘can’ creates an interesting effect, and makes the beer unique.

47. Use the Product to Your Advantage

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From Up North/Kei Meguro

Use the texture, color, or shape of the product to your advantage. This meat packaging uses the actual meat as a design element. The negative space in the animals reveals the actual product underneath, creating a contrast between how it began and how it is now.

48. Be Compact

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Yanko Design/Kurt Rampton/BOLTgroup

If you can make something work just as well smaller, try it. The more compact something is, the easier it is to store and transport. These flashdrives are connected together by cardboard. The entire thing is only the size of a credit card, and easily fits into a wallet. If you need to give someone a file, you simply tear off a notch, load it, and hand it off. It’s convenient and reminiscent of those popular pull tab flyers.

49. Go Over the Top

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Packaging of the World/Hani Douaji

Push your design as far as you can, you never know what interesting solutions you could come up with. Trident used the shape of their product to create teeth. Rather than just having the simple red lips, they added in funny mustaches and facial hair. It takes a unique idea and pushes it further.

50. Abstract It

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Buzzfeed/Preston Grubbs

Take your product and abstract it in your packaging. Rather than having just a regular small box of orange juice, the boxes are abstracted into ‘segments’ of an orange. They’re then wrapped up in a similar material that fresh bags of oranges come in and appear to construct an entire orange.

After seeing the limitless possibilities there are for making awesomely creative packaging, there should be no hesitation to push your product’s package to the max. It can be functional, repurposeful, entertaining, or just outright bizarre, but one thing’s for sure — the more creative and inspiring your packaging is, the more likely the product is to sell.

Great design for
every part of your life

Caitlin Jordan is a graphic designer and copywriter from Columbus, OH. Apart from design and writing, she loves all things beauty. She combines her passion for both in a beauty blog and beauty channel on YouTube.

Fashion, Function and Fit on Trend in the T-Shirt Market

5/22/2018 | Product Feature By Sherry L. Baranek

Who doesn’t love a T-shirt?! Not only are they versatile—with the ability to be dressed up or down—a favorite T-shirt can provide endless hours of comfort to the wearer. Studies show that almost 60 percent of American consumers own a promotional T-shirt—providing ample opportunities to publicize a name, logo, or cause with lasting staying power. This year, premium fabrics with textures are trending in styles such as ringer, football, jersey, and oversized.

Color is a huge trend in the T-shirt market, according to Summer Barry at BELLA+CANVAS. “Customers are looking for unique, retail-inspired colors to help differentiate their brand,” she explains. “Muted colors like mauve, peach, dusty blue, and military green have been very popular. Heather CVC and Triblend fabrications continue to be popular as there is an appetite for subtle dimension.”

Fashion is in the forefront at alphabroder. According to Katie Meenan-McCullough, one of the biggest industry trends over the last few years—in terms of sales percentage and market share growth—has been in the items offered by the company’s more “fashion”-influenced, retail-inspired brands. “We’ve noticed there is a growing demand for fashion and retail type products along with a more contemporary fit. Items that are constructed of combed and ringspun cotton are growing much quicker than many other categories. Whether it’s 100% combed, ringspun cotton for that extra soft shirt or it’s a combed, ringspun cotton/poly blend for some additional breath-ability, the added value these shirts bring to the market has really caught on with the end users.”

Meenan-McCullough continues that the younger demographic has been driving this trend, as they have really embraced the value in these type items. “The college and university market, vacation resorts, fan and spiritwear, concert merch, fundraisers, and giveaways are all areas that have reflected this growing trend.,” she adds.

Another popular T-shirt tend is vintage, retro-inspired styles, S&S Activewear’s Megan Zezzo asserts. “Whether it’s a football tee, old-school jersey, ringer tee/tank, or that favorite oversized garment washed tee, these time-honored silhouettes are having their heyday once again,” she states. “These styles are perfect for a wide variety of audiences—from restaurant and sports bar uniforms and retail items to promotional giveaways to client game day gifts.”

Expanding on these sentiments, Lauren Cocco of Vantage Apparel adds, “Better, premium, and performance T-shirts are popular as customers are looking for quality products with fashion, function, and comfort in mind. Features like soft hand, ample coverage, and surface interest—such as textures or heathers—are key.”

The demand for T-shirts is as strong as ever. Zezzo of S&S Activewear maintains that the demand for fashion T-shirts has been increasing over the past several years—especially since the pricing has exponentially decreased for ringspun/softer T-shirts.

According to alphabroder’s Meenan-McCullough, the company’s customers continue to see added value for these types of products. “More and more of our customers are asking for something different in addition to the basic items that have been the backbone of our industry for years,” she comments. “Because of the retail influence in our space, our customers are really focusing on what added value they can provide to their customers who are looking for something different with T-shirts.”

More customers are moving away from cheap-carded, open-end promo tees and toward garments people are actually going to wear, Barry at BELLA+CANVAS emphasizes. “It’s becoming more apparent that it’s important to invest in quality when dealing with any promotional items and we have been championing this message.”

To that end, BELLA+CANVAS has introduced two women’s tanks that Barry says have been well-received thanks to the “awesome” price point. “BELLA+CANVAS has always been known for our fashion silhouettes and on-trend women’s styles,” she says. “This year, we launched two new tanks in our Airlume combed and ring-spun jersey—the 6008 Jersey Racerback and 6003 Jersey Muscle Tank.”

Over at alphabroder, tri-blends continue to gain traction as one of the newer categories because of the fashion-influenced theme, Meenan-McCullough notes. “For customers who like to be on trend with the ‘next big thing,’ tri-blends can take the T-shirt up few notches with their extremely soft feel,” she states. “The ringspun cotton/poly/rayon blend, gives the shirt a ‘silkier’ smooth feel.”

Vantage Apparel’s popular items include the Velocity Color-wash, 100 percent cotton T-shirts (Style 0270), which are available in dark grey, Nantucket red, and weathered navy. “These shirts are casual, comfortable, and super cool,” Whitney Robinson notes, “and create an ideal canvas for vintage-inspired logos and throw-back campaigns.”

Distributors wishing to sell T-shirts to their clients should remind them of the long-term value T-shirts have to offer—especially when it comes to higher end tees. “When trying to get a customer to convert to a higher quality good, make sure to remind them that the value they get out of the items has to do with the number of impressions that garment gets,” BELLA+CANVAS’ Barry emphasizes. “Something comfortable and well-fitting that will be worn again and again. On the other hand, cheap carded, open-end tees will be worn once and end up in a drawer.”

Offering tees in combination with another item—such as a cap—is another excellent selling suggestion. Vantage Apparel’s Robinson notes that the combination possibilities are endless and will only serve to enhance brand exposure.

Zezzo at S&S recommends that distributors include a piece of an item they would like to present to the client in an order they placed so they can see what their logo would look like. “Don’t be afraid to try something outside of the box like a lightweight fashion forward or even drop tail slouchy V-neck,” she comments “You never know what could come of it and it shows the client that you’re forward-thinking and invested in helping them elevate their brand.

“If sampling is not an option, utilize an online design software to drop the client’s logo on a unique item (these designers are available on most wholesaler’s websites)” she continues. “Send the client a thank you for their recent order and include the mocked-up image as an idea for them to think of for future orders.”

Distributors should emphasize to clients how T-shirts have an abundance of options, according to Meenan-McCullough at alphabroder. “As the T-shirt market continues to offer new trends, customers continue to have more options to set themselves apart. By having different levels of price point, design, fabric feel, and total value proposition, it allows a more meaningful conversation with end-users, providing the appropriate products that aligns to their budget and brand-awareness.”

“When you think in terms of Cost-Per-Impression (CPI), there isn’t anything that competes in the promotional products industry,” she continues. “If your customer is looking to get their brand out there and reach the most people, think about how often you wear that super soft T-shirt. We all tend to wear our favorite T-shirts again and again and again—to the gym, grocery shopping, out to the mall. Think about how many people are seeing that shirt every time it gets worn and think about how often someone’s favorite shirt gets worn. That shirt is getting a ton of exposure for your brand!”

Continue reading

Building company loyalty

Have you ever started a new job and felt totally underwhelmed? Or has your department ever brought in a new hire or training class that lacked enthusiasm during their orientation and training period?  We have experienced both these situations and it wasn’t because the company or job itself was lame.

Building company loyalty

We’re not here to tell you that cool swag will help you retain millennials longer than the typical 2 year stint. We are here to tell you that lifestyle branding will help your employees self-identify as a member of your team (+ company) more quickly.

Let’s go back to that new hire and say she’s completed her paperwork, introduced to her new co-workers and started her training. After a couple of weeks she has her own desk and is expected to begin working on her own. Pretty normal workplace scenario, right? What if we add an element of surprise and include a nice little welcome package on that desk? Now in week-three of being onboarded, Suzie Employee is excited again. That’s leading with enthusiasm!

Building the perfect kit

What to put in this excitement-inducing kit? Check out our top 5 lifestyle products for team building. And when we we say lifestyle product, we mean an item that actually gets integrated into that employee’s life vs shoved in a desk drawer.

Patagonia Better SweaterOne. The perfect hoodie, preferably in a retail brand. We love Patagonia for their sustainability mission, plus their Better Sweater is a staple that has perfect appeal for casual office days or weekends at Golden Gate Park.

 

Alternative Apparel teeTwo. The perfect tee. The tee, along with the hoodie can make up a twenty-something’s entire weekend wardrobe, so don’t mail this one in. Choose a 50/50 or tri-blend material and keep branding subtle and cool. Tall order, huh? Can’t go wrong with this team fav – Alternative Apparel’s cotton/poly blend.

 

RetapThree. Another vital component is the ubiquitous water bottle, and with so many options it’s tough to choose. We embrace sustainable branding by pairing quality materials with modern simplicity, so this Retap glass bottle is our top choice.

 


Desk SetFour.
This may seem a little old school, but hear us out: you need a cool desk set. Yes, we said desk set. These color coordinated options have inspired us to spruce up our workspace and will add a splash of fun and color to your welcome kit.

Commuter Journals

 

 

 

Five. Finally, onboard your next training class by making it easy and (dare we say) fun to take notes. These California-made flexible journals are our go-to for arming teammates and clients with ample writing space. Bonus points for the full-color imprinting options that turn a typical journal into a true lifestyle piece.

 

Thirsty for more ideas or want to see the rest of our list? Click here to start a project or brainstorm about your next branding campaign!

 

 

Design by Differentiation

Welcome to our Meet the Maker Series …

At IPG you’ll often hear us say how much we enjoy working with like minded clients in bringing together their branding needs with ethically sourced, lifestyle driven product. In doing so, this provides us with a unique opportunity to be game changers in an industry that is typically known for inexpensive promo items that often times end up in landfill.  In an effort to fight against this uphill battle,  we expend a significant amount of effort in sourcing like minded suppliers who produce quality lifestyle items that are unique to our industry. Continue reading

10 most outrageous items in this year’s Oscar swag bags

What’s in that bag of swag?

As we gear up to watch the 89th Oscars this Sunday February 26th, have you ever wondered what exactly is in the swag bag presented to the host and nominees in the top 5 Oscar categories? Themed “Everyone Wins”, here’s a peek at 10 of the most outrageous items in this year’s Oscar Nominees bags, each valued at more than $200K. The intention behind these bags is that even if a nominee “loses”, they go home a winner.

Although your corporate swag bag may be on a somewhat smaller scale than those provided to the rich and famous, it’s still an opportunity to effectively reach your target audience so they too can go home “a winner”. That begs the question, what should be in a swag bag and what items will make your brand stand apart from the rest? Continue reading

Starting January 1st it’s illegal to …

January 1st marked the day for new cell phone laws in the state of CA and with that, tougher restrictions are now set in to place for those using electronic devices while driving.

cell-phone-holderWhile drivers are currently required to use hands free technology like voice command or Blue Tooth, new restrictions require that these devices be mounted to a vehicles dashboard, center console or windshield where it cannot impair the drivers’ view or block airbag deployment.

Here’s an easy solution. This universal dashboard phone holder is the perfect hands-free device for safe driving. Made to fit most smartphones and small electronics with its adjustable padded sides, its features include suction cup for dashboard mounting and swivel holder for vertical or horizontal viewing. A great solution to the new restrictions now set in place in the state of California.

As a reminder, it’s still illegal for drivers to send text messages.  Only drivers 18 years and older can use hands free devices. Drivers under 18 cannot.

Need more hands free technology ideas? Contact us at info@ipgpromo.com.

 

Trends to Watch in 2017

As we look to the start of 2017, choosing the right promotional products to increase brand loyalty is key.

Trends to watch for in the new year …

cord-cruncherTechnology inspired items will remain at the forefront of popularity. In a technology filled world where connection is key, people will look for value minded time saving tech products that help keep life on track.  Here’s one of our favorites.

Corporations choosing to purchase higher quality branded merchandise will also trend in 2017. The promotional branding industry is Continue reading

Retail Brands Your Employees Will Love

‘Tis the season to think about gift giving…and stressing out over what to get for your employees.

We know that shopping for people in the office can be difficult, so we’ve put together a list of 6 great retail brands for bosses to get their employees. Contact us at info@ipgpromo.com  for product detail, branding opportunities and pricing.

Continue reading

Holiday Gift Giving Made Easy

ornamentFinding the perfect holiday gift is always tricky. Whether you’re looking for executive, team, or client gifts, you want to make a good impression. Check out our holiday store here for classics like pens and journals, or something more cutting-edge like Bluetooth® earbuds, a virtual reality headset or even a drone equipped with a camera. Gifts to stay warm throughout the season like stylish jackets and comfy hoodies? We’ve got those too. Ideas are just a click away.